But, consumers aren’t listening. 
I came across this video and thought it was right on. I think within marketing and especially in social marketing we often hear that brands don’t understand consumers, and although some pretend to listen, most are really missing out on joining in conversation with customers. Here was a video I came across that I [...]

I got a few of this guy’s album when it came out just because I’ve always been a fan of Jon Foreman’s and Switchfoot’s stuff, especially the lyrics. But, when I got the album a while back I played a tun just because I really liked it and it was fresh to me. This song [...]

I’ve been taking to some people about this December coming up and at the same time I’ve been thinking in my head about this Christmas. I’ve been thinking about things that I would like to get, but deep down I don’t really need these this things. This desire has kind of going on within me [...]

In advertising school you learn a few different strategies and tactics within advertising. In the past I have learn a bit about how sex gets portrayed into advertising. In my classes we study and talk about how sex in the media is often influential and can be highly successful in an advertising campaign. As I have learned more about [...]