I had to present for may campaigns class. This class took up the whole semester and this was our final and only presentation for the year. We were assigned a mock budget and had to come up with a campaign that forfilled requirements and more importantly advertised for AIM. My title during this class was the [...]

But, consumers aren’t listening. 
I came across this video and thought it was right on. I think within marketing and especially in social marketing we often hear that brands don’t understand consumers, and although some pretend to listen, most are really missing out on joining in conversation with customers. Here was a video I came across that I [...]

In advertising school you learn a few different strategies and tactics within advertising. In the past I have learn a bit about how sex gets portrayed into advertising. In my classes we study and talk about how sex in the media is often influential and can be highly successful in an advertising campaign. As I have learned more about [...]

I came across an article today through a friend and I thought it was really interesting so I thought I’d share it. It was especially interesting for me, because I like understanding how to bring awareness to something wether it be a product, service, website, brand, or etcetera. Basically, I like understanding what attracts people to something and how [...]